LAND YOUR FIRST BUSINESS ANALYST ROLE
Even without a Tech Background
AS FEATURED IN
RECOGNISED BY LEADING PROFESSIONAL BODIES & CONFERENCES
WE DON'T WAIT. WE CREATE.
A career change without coding or tech experience.
Stand out without years of BA experience.
Confidence without imposter syndrome.
Success without starting over from scratch.
A clear, proven path to becoming a Business Analyst.
In the Well-Paid BA Programme, you will learn how to step into Business Analysis with confidence, so you can get paid for the value you bring, not the years of experience you don't have (yet).
Pippa Goualin
Creator
6 Steps
Proven Content
70+ Videos
On-Demand Training
Well-Paid BA
Signature Programme
THE WELL-PAID BA PROGRAMME
When I first discovered Business Analysis, I had no idea what the role actually meant.
I just knew I wanted a career that paid well, challenged me, and gave me options for the future.
Maybe you feel the same. You want something better, but you’re not sure how to get there.
If that sounds familiar, you’re not alone. So many of our students started exactly where you are now and these are the three areas we focus on to get them into BA roles:
BUILD YOUR BA SKILLS
Learn the core skills every Business Analyst needs, from stakeholder management to requirements elicitation and process mapping.
You’ll apply what you learn through our live business analysis projects, a hands-on experience that mirrors real-world business change projects.
You'll step into the role of a Business Analyst, work through realistic business scenarios and produce industry standard deliverables that build your confidence and portfolio.
STAND OUT IN THE JOB MARKET
Most CVs get ignored because they all sound the same, especially now with AI tools churning out copy-and-paste wording.
You’ll learn how to turn your real project experience into strong, confident career stories that make employers stop scrolling.
We'll help you transform your transferrable skills into clear BA strengths, craft a CV & LinkedIn profile that sound like you, and communicate your value in a way that feels natural and authentic.
GET HIRED & THRIVE
Landing the role is only the beginning. We’ll help you walk into your new job with clarity, confidence and the skills to deliver from day one.
You’ll learn how to handle real-world challenges, from stakeholder conversations to prioritisation and feedback, and build trust with your team from the start.
No more imposter syndrome or second-guessing, just practical guidance, mindset tools, and support to help you thrive as a well-paid, high-performing Business Analyst.
BUILD YOUR BA SKILLS
Learn the core skills every Business Analyst needs, from stakeholder management to requirements elicitation and process mapping.
You’ll apply what you learn through our live business analysis projects, a hands-on experience that mirrors real-world business change projects.
You'll step into the role of a Business Analyst, work through realistic business scenarios and produce industry standard deliverables that build your confidence and portfolio.
STAND OUT IN THE JOB MARKET
Most CVs get ignored because they all sound the same, especially now with AI tools churning out copy-and-paste wording.
You’ll learn how to turn your real project experience into strong, confident career stories that make employers stop scrolling.
We'll help you transform your transferrable skills into clear BA strengths, craft a CV & LinkedIn profile that sound like you, and communicate your value in a way that feels natural and authentic.
GET HIRED & THRIVE
Landing the role is only the beginning. We’ll help you walk into your new job with clarity, confidence and the skills to deliver from day one.
You’ll learn how to handle real-world challenges, from stakeholder conversations to prioritisation and feedback, and build trust with your team from the start.
No more imposter syndrome or second-guessing, just practical guidance, mindset tools, and support to help you thrive as a well-paid, high-performing Business Analyst.
Meet Your BA Mentor
Pippa Goualin has made it her mission to help aspiring and career-changing professionals step into Business Analysis with confidence, and build well-paid, fulfilling careers the right way.
Highlights:
- 11+ years of Business Analysis experience across insurance, finance, private equity, public sector and tech.
- International conference speaker on storytelling, confidence and how introverts can lead change in business analysis.
- Founder of the Business Analyst School, helping hundreds of professionals gain the skills, experience and mindset to start or grow a BA career with confidence.
- Known for her integrity-driven approach, providing real project simulations, personalised feedback and transparent career guidance that puts people first.
Pippa believes every career change starts with one decision, and when you grow in confidence, your career follows.
Your Guided Route Into Business Analysis
Ready to transition into Business Analysis? In this programme, each step moves you closer to landing interviews, building confidence, and thriving in your BA career.
Step 1 – Identify Your Transferable Skills
We start with a personal SWOT and uncover the strengths you already have from your current or past roles. You’ll learn how to reframe these as BA skills so you can stop doubting yourself and start seeing your own value.
Step 2 – Learn BA Fundamentals
From requirements engineering and stakeholder management to writing user stories and process maps, you’ll master the core skills every BA needs to succeed in the workplace.
You'll also build the foundation to confidently pursue your BCS Business Analysis Certification, with training that aligns to the core principles and techniques required to certify.
Step 3 – Gain Hands-On Experience
Through our live project simulations, you'll apply everything you've learned using real-life case studies in areas like insurance, CRM, and customer service. You'll complete industry-standard deliverables so employers can see proof, not just theory.
Step 4 – Optimise Your CV & LinkedIn
We’ll transform your CV and profile into tools that get you interviews. No generic AI templates. You’ll learn how to write about your experience with clarity and confidence, using results-focused language that shows your impact.
Step 5 – Apply With Confidence
We’ll prepare you for interviews using BA-specific frameworks, and help you craft strong answers to top BA interview questions so you walk in feeling ready.
You'll also learn to find the hidden job market and we'll show you how to connect directly with recruiters and position yourself for opportunities before they're even posted.
Step 6 – The 90 Days Game Plan
Getting the job is only the start. You’ll learn exactly how to succeed in your first 90 days as a Business Analyst building confidence, proving value, and beating imposter syndrome from day one.
A quick look inside
WINS
Testimonials
I had a really positive experience with Pippa guiding me through Business Analysis as I transitioned from over 18 years career in Nursing. I started my first role within 3 months of Pippa's guidance and was promoted to Senior Business Analyst within 4 months of starting my role. I wouldn't have done this without Pippa's support.
Craig C, Senior Business Analyst, London
(Former NHS Nurse)
As a member of the Business Analyst School, preparing for the BCS Foundation Certificate in Business Analysis with the on-demand videos was an invaluable experience. The content was comprehensive, clear, and directly aligned with the exam's requirements. The flexibility of learning at my own pace and the practical examples provided made complex concepts easy to grasp and apply. Thanks to these resources, I approached the exam with confidence and achieved outstanding results. I highly recommend these videos to anyone pursuing their BCS certification in business analysis.
Liam W, London
(Aspiring Business Analyst)
I had difficulty asserting myself as a new graduate on a Business Analysis project. Pippa's mentorship program gave me the tools and tips I needed to apply BA techniques at every stage of the Project Lifecycle and to handle difficult stakeholders. I can now say that I feel confident in my role.
Stephanie O, Business Analyst, UK
(New Graduate)
Pippa, was very receptive to my questions before and after I assumed the role as a Business Analyst for a Saas company. She was always willing to help me when I had questions that I needed clarifications to. I can confidently say that I wouldn’t be where I am today, if not for her.
Jade F, Business Analyst, Canada
'I met Pippa through her Business Analysis training videos on YouTube. Her simple approach to training delivery and highly detailed contents got me very interested in her. Since then Pippa has been my mentor. She helped with my CV review and interview prep. Through her support, I managed to secure 2 different BA roles within the same week.'
Ben A, Business Analyst, London
(Former Maths Teacher)
Frequently Asked Questions
The fact that you’re here already shows you’re serious about making a change. You don’t need a tech background, a second degree, or years of BA experience. What you do need is the commitment to learn, take action, and follow the roadmap. If you can do that, you’re qualified.